Say for example, has been on your email list since 2010 but hasn’t logged into his account in the last 12 months. Why you should care?Īs a marketer, the change could have an immediate impact on the deliverability of your next email. That means that if you (or more importantly, customers on your email list) have not logged into your Yahoo account in the last year, then that Yahoo ID will become available and could soon be used by a completely different person. On July 15 th, Yahoo will be closing down inactive accounts (accounts that have not been logged into in the last 12 months) and releasing them to the public to claim.
